The Story Behind Google’s Success

Perhaps there is no greater testament to Google’s (GOOG) success than the fact that it has become a verb. We google for information in the same sense as we drink water. However, Google as a company has grown far beyond search. In this article, we’ll review the business model and strategies that have made Google—along with its parent company Alphabet—one of the most successful companies in the world. Monetizing Search: Adwords The launch and subsequent iterations of the search algorithm set the method that Google has brought to every subsequent product. Although…

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